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Instagram

By Instagram, Inc.

  • iOS
  • Android
  • Web

Photo and video sharing centered on Reels, Stories, and direct messages.

8.4Our Score

Screenshots

Overview

Instagram is a social platform for sharing photos and videos through the feed, Stories, and short-form Reels. It reaches a massive audience of casual users, creators, and businesses alike. Messaging and shopping features have grown well beyond simple photos.

Store ratings

App Store

4.7

29,246,702 ratings

Pros & cons

What we like

  • Enormous, active global audience
  • Strong tools for creators and brands
  • Reels and Stories keep content fresh
  • Robust messaging built in

Worth noting

  • Algorithmic feed can frustrate users
  • Heavy on ads and sponsored content
  • Well-documented effects on wellbeing
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